{"title":"so new york","description":null,"products":[{"product_id":"so-new-york-cap-black","title":"So New York Cap — Black","description":"\u003cdiv style=\"border-top: 1px solid #111111; border-bottom: 1px solid #111111; padding: 20px 0; margin: 28px 0;\"\u003e\n\u003cp style=\"margin: 0 0 12px 0; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: #666666;\"\u003eSpecs\u003c\/p\u003e\n\u003cp style=\"margin: 0; line-height: 1.8;\"\u003e295 GSM 100% cotton.\u003cbr\u003eShaped front panel. No buckram, no foam.\u003cbr\u003eFront embroidered monogram. Woven TEN YRS labels.\u003cbr\u003eMatte adjustable snapback.\u003cbr\u003eColor-matched throughout: sweatband, seam tape, interior.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"border-bottom: 1px solid #111111; padding: 0 0 20px 0; margin: -8px 0 28px 0;\"\u003e\n\u003cp style=\"margin: 0 0 12px 0; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: #666666;\"\u003eSizing\u003c\/p\u003e\n\u003cp style=\"margin: 0; line-height: 1.8;\"\u003eOne size. Adjustable.\u003cbr\u003eCircumference measures 23.4” at full extension.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"border-bottom: 1px solid #111111; padding: 0 0 20px 0; margin: -8px 0 28px 0;\"\u003e\n\u003cp style=\"margin: 0 0 12px 0; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: #666666;\"\u003eCare\u003c\/p\u003e\n\u003cp style=\"margin: 0; line-height: 1.8;\"\u003eSpot clean.\u003cbr\u003eNo bleach.\u003cbr\u003eDo not tumble dry.\u003cbr\u003eAir dry.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"TEN YRS","offers":[{"title":"Default Title","offer_id":47510306586915,"sku":"TY-CAP-BLK-E01","price":62.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/8073\/9363\/files\/TEN_YRS_Rajhgjgt_Panels-13.png?v=1781909678"},{"product_id":"so-new-york-cap-cobalt","title":"So New York Cap — Cobalt","description":"\u003cdiv style=\"border-top: 1px solid #111111; border-bottom: 1px solid #111111; padding: 20px 0; margin: 28px 0;\"\u003e\n\u003cp style=\"margin: 0 0 12px 0; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: #666666;\"\u003eSpecs\u003c\/p\u003e\n\u003cp style=\"margin: 0; line-height: 1.8;\"\u003e295 GSM 100% cotton.\u003cbr\u003eShaped front panel. No buckram, no foam.\u003cbr\u003eFront embroidered monogram. Woven TEN YRS labels.\u003cbr\u003eMatte adjustable snapback.\u003cbr\u003eColor-matched throughout: sweatband, seam tape, interior.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"border-bottom: 1px solid #111111; padding: 0 0 20px 0; margin: -8px 0 28px 0;\"\u003e\n\u003cp style=\"margin: 0 0 12px 0; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: #666666;\"\u003eSizing\u003c\/p\u003e\n\u003cp style=\"margin: 0; line-height: 1.8;\"\u003eOne size. Adjustable.\u003cbr\u003eCircumference measures 23.4” at full extension.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"border-bottom: 1px solid #111111; padding: 0 0 20px 0; margin: -8px 0 28px 0;\"\u003e\n\u003cp style=\"margin: 0 0 12px 0; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: #666666;\"\u003eCare\u003c\/p\u003e\n\u003cp style=\"margin: 0; line-height: 1.8;\"\u003eSpot clean.\u003cbr\u003eNo bleach.\u003cbr\u003eDo not tumble dry.\u003cbr\u003eAir dry.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"TEN YRS","offers":[{"title":"Default Title","offer_id":53917936156963,"sku":"TY-CAP-COB-E01","price":62.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/8073\/9363\/files\/TEN_YRS_rthrhtyRat_Panels-14.png?v=1781909379"},{"product_id":"so-new-york-cap-oxblood","title":"So New York Cap — Oxblood","description":"\u003cdiv style=\"border-top: 1px solid #111111; border-bottom: 1px solid #111111; padding: 20px 0; margin: 28px 0;\"\u003e\n\u003cp style=\"margin: 0 0 12px 0; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: #666666;\"\u003eSpecs\u003c\/p\u003e\n\u003cp style=\"margin: 0; line-height: 1.8;\"\u003e295 GSM 100% cotton.\u003cbr\u003eShaped front panel. No buckram, no foam.\u003cbr\u003eFront embroidered monogram. Woven TEN YRS labels.\u003cbr\u003eMatte adjustable snapback.\u003cbr\u003eColor-matched throughout: sweatband, seam tape, interior.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"border-bottom: 1px solid #111111; padding: 0 0 20px 0; margin: -8px 0 28px 0;\"\u003e\n\u003cp style=\"margin: 0 0 12px 0; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: #666666;\"\u003eSizing\u003c\/p\u003e\n\u003cp style=\"margin: 0; line-height: 1.8;\"\u003eOne size. Adjustable.\u003cbr\u003eCircumference measures 23.4” at full extension.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"border-bottom: 1px solid #111111; padding: 0 0 20px 0; margin: -8px 0 28px 0;\"\u003e\n\u003cp style=\"margin: 0 0 12px 0; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: #666666;\"\u003eCare\u003c\/p\u003e\n\u003cp style=\"margin: 0; line-height: 1.8;\"\u003eSpot clean.\u003cbr\u003eNo bleach.\u003cbr\u003eDo not tumble dry.\u003cbr\u003eAir dry.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"TEN YRS","offers":[{"title":"Default Title","offer_id":54198116221219,"sku":"TY-CAP-OXB-E01","price":62.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/8073\/9363\/files\/TEN_YRS_Rajhgjgt_Panels-12.png?v=1781909649"},{"product_id":"so-new-york-bandana-black","title":"So New York Bandana — Black","description":"\u003cdiv style=\"border-top: 1px solid #111111; border-bottom: 1px solid #111111; padding: 20px 0; margin: 28px 0;\"\u003e\n\u003cp style=\"margin: 0 0 12px 0; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: #666666;\"\u003eSpecs\u003c\/p\u003e\n\u003cp style=\"margin: 0; line-height: 1.8;\"\u003e105 GSM 100% cotton.\u003cbr\u003e26 × 26 inches.\u003cbr\u003eDouble-sided print. Contrast border.\u003cbr\u003eRepeated TEN YRS mark across the field.\u003cbr\u003eSoftens with wear and washing.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"border-bottom: 1px solid #111111; padding: 0 0 20px 0; margin: -8px 0 28px 0;\"\u003e\n\u003cp style=\"margin: 0 0 12px 0; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: #666666;\"\u003eCare\u003c\/p\u003e\n\u003cp style=\"margin: 0; line-height: 1.8;\"\u003eCold wash.\u003cbr\u003eHang to dry.\u003cbr\u003eWarm iron if needed.\u003cbr\u003eNo bleach.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"TEN YRS","offers":[{"title":"Default Title","offer_id":53982965956899,"sku":"TY-BND-BLK-E01","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/8073\/9363\/files\/TEN_YRS_rthrhtyRat_Panels-16.png?v=1781909470"},{"product_id":"so-new-york-bandana-indigo","title":"So New York Bandana — Indigo","description":"\u003cdiv style=\"border-top: 1px solid #111111; border-bottom: 1px solid #111111; padding: 20px 0; margin: 28px 0;\"\u003e\n\u003cp style=\"margin: 0 0 12px 0; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: #666666;\"\u003eSpecs\u003c\/p\u003e\n\u003cp style=\"margin: 0; line-height: 1.8;\"\u003e105 GSM 100% cotton.\u003cbr\u003e26 × 26 inches.\u003cbr\u003eDouble-sided print. Contrast border.\u003cbr\u003eRepeated TEN YRS mark across the field.\u003cbr\u003eSoftens with wear and washing.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"border-bottom: 1px solid #111111; padding: 0 0 20px 0; margin: -8px 0 28px 0;\"\u003e\n\u003cp style=\"margin: 0 0 12px 0; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: #666666;\"\u003eCare\u003c\/p\u003e\n\u003cp style=\"margin: 0; line-height: 1.8;\"\u003eCold wash.\u003cbr\u003eHang to dry.\u003cbr\u003eWarm iron if needed.\u003cbr\u003eNo bleach.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"TEN YRS","offers":[{"title":"Default Title","offer_id":53982966251811,"sku":"TY-BND-IND-E01","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/8073\/9363\/files\/TEN_YRS_rthrhtyRat_Panels-15.png?v=1781909439"},{"product_id":"so-new-york-carre-oxblood","title":"So New York Carré — Oxblood","description":"\u003cdiv style=\"border-top: 1px solid #111111; border-bottom: 1px solid #111111; padding: 20px 0; margin: 28px 0;\"\u003e\n\u003cp style=\"margin: 0 0 12px 0; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: #666666;\"\u003eSpecs\u003c\/p\u003e\n\u003cp style=\"margin: 0; line-height: 1.8;\"\u003e100% mulberry silk twill. 14 momme.\u003cbr\u003ePrinted on both sides — no wrong side to it.\u003cbr\u003eHand-rolled hem in tonal thread.\u003cbr\u003eOxblood ground, warm off-white graphic.\u003cbr\u003eSigned “so new york” in script on the field.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"border-bottom: 1px solid #111111; padding: 0 0 20px 0; margin: -8px 0 28px 0;\"\u003e\n\u003cp style=\"margin: 0 0 12px 0; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: #666666;\"\u003eSizing\u003c\/p\u003e\n\u003cp style=\"margin: 0; line-height: 1.8;\"\u003eTwo sizes.\u003cbr\u003e90 × 90 cm — the full carré.\u003cbr\u003e55 × 55 cm — the petit.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"border-bottom: 1px solid #111111; padding: 0 0 20px 0; margin: -8px 0 28px 0;\"\u003e\n\u003cp style=\"margin: 0 0 12px 0; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: #666666;\"\u003eCare\u003c\/p\u003e\n\u003cp style=\"margin: 0; line-height: 1.8;\"\u003eDry clean, or cool hand wash if you must.\u003cbr\u003eNo bleach. No tumble dry.\u003cbr\u003eCool iron on the reverse.\u003cbr\u003eAir dry flat, out of the sun.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv style=\"border-bottom: 1px solid #111111; padding: 0 0 20px 0; margin: -8px 0 28px 0;\"\u003e\n\u003cp style=\"margin: 0 0 12px 0; font-size: 11px; letter-spacing: 0.18em; text-transform: uppercase; color: #666666;\"\u003eEdition\u003c\/p\u003e\n\u003cp style=\"margin: 0; line-height: 1.8;\"\u003eIn development. Leave your email and you’ll know when it exists.\u003cbr\u003eNo date, no countdown — it ships when it’s right.\u003cbr\u003eOne run. When it’s gone, it’s gone to the archive.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"TEN YRS","offers":[{"title":"55 × 55 cm","offer_id":55262944526627,"sku":"TY-CAR-OXB-55","price":92.0,"currency_code":"USD","in_stock":false},{"title":"90 × 90 cm","offer_id":55384728928547,"sku":"TY-CAR-OXB-90","price":162.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0805\/8073\/9363\/files\/TEN_YRS_Art_Directir3tbbr3tbon_Style_Recovered_1ecf7dff-ec2f-4bb5-b4b7-050e441b0855.png?v=1785173824"}],"url":"https:\/\/www.tenyrs.com\/collections\/so-new-york.oembed","provider":"TEN YRS","version":"1.0","type":"link"}